Why Is The Galaxy S20 Line So Expensive? Samsung
The exciting new Galaxy S20 range was described as an 「embarrassment of riches,」 by Samsung’s Head of Product Management, Paul Scott, ahead of the official launch on February 11. I can 8217;t disagree.
I sat down with Paul Scott, alongside Samsung U.K.’s Corporate Vice President, Conor Pierce, to understand why premium phones are the focus of Samsung 8217;s Galaxy line in 2020.
There it is. Samsung’s preparing for the next 10 years, and doing so with its strongest, spec-heaviest Galaxy S phones yet.
With the launch of the Galaxy S20, Samsung has three more 5G ready phones on offer.
「Buying a 5G phone now is a way of future proofing,」 Pierce said. 「It’s inevitable in time you will want to use 5G. When you’ve had, 5G you don’t want to go backwards.」
Talk of 5G often focuses on the technology as a concept, however, and not the direct and immediate benefits to owners. What’s Samsung doing to change this? If the new Galaxy S20 phones have 5G, and it’s pushed hard as a reason to buy, we need to know why it matters.
「There’s three main reasons you may want 5G,」 Pierce explained, noting the higher data speeds, low latency, and the ability to have more devices connected to the network at one time.
「These are the instant reasons you would want to buy 5G, but we need to bring these features to life. 5G will change the way you live, the way you work, and the way you share,」 Pierce told me confidently, 「but it will take time to materialize.」
This sets expectations for 5G in early 2020. The technology is there. Now, it needs to be used to build new experiences, or improve those that exist. Samsung is working with carriers on gaming and multimedia experiences that use 5G, and with companies like Microsoft to produce productivity features that rely on 5G.
According to Samsung’s data, 85% of people in the U.K. are interested in 5G now, and 32% expect to upgrade to a 5G phone in the next 12 months. Samsung has already positioned itself to capitalize on this influx with the Galaxy S20 range and its other 5G devices.
Yet there is another trend in smartphones that’s closely tied with the 5G push. The demand for more expensive premium hardware.
As with 5G, Samsung says the Galaxy S20 8217;s absurd specifications (which include up to 16GB of RAM) were driven by demand.
It’s a hugely luxurious collection of top smartphones made for those who want the best tech available right now, and don’t mind paying out for it.
When asked about how Samsung views all these phones, and whether they were labeled flagships in-house, Scott laughed. 「Each one becomes like your child, 8221; he said. 8220;You couldn’t be prouder. For us, every phone is a ‘flagship,’ and each one becomes our baby.」
The Galaxy S20 range gives us a look at how Samsung views the next 10 years of smartphone development. It’s prioritizing 5G, top-tier cameras, and excellent internal hardware, inside premium design that looks great but doesn’t come cheap.
Why? Because that’s what we want. If the 2020 Galaxy S range is an embarrassment of riches, we can’t wait to see what it has planned for 2021.
Samsung will release the Galaxy S20, Galaxy S20 Plus, and Galaxy S20 Ultra on March 13.标签：